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3.Software: Creating best-in-class user experiences to make insights actionable.3、软件企业:建构一流的用户体验,使数据中取得的洞见可以继续执行。With such requirements, it becomes very difficult for a company to do all things well in one place. A global perspective allows the company to seek out best-in-breed solutions – wherever they may be.一家公司要想要同时作好所有这些方面十分艰难。而如果享有全球化视野,公司就能寻找最佳解决方案——不管这种方案身在何处。We have several companies in our own investment portfolio, including Zepp and EHANG, that were founded with headquarters in both Silicon Valley and China, because they realized they needed to be in both places to succeed. In the U.S., they get experienced product designers and engineers, marketing experts and access to the high-end consumer market. In China, they have manufacturing and supply chain superiority, a breadth of engineering resources and a massive developing consumer market.在我们的投资人组中就有几家这种公司,比如Zepp和EHANG,它们在硅谷和中国都另设总部,这是因为它们告诉自己必需在这两个地方都获得成功。

在美国,它们能寻找经验丰富的产品设计师、工程师、营销专家,并认识到高端消费市场。在中国,它们能取得生产及供应链优势,有所不同层次的工程师以及一个极大的发展中消费市场。Playing in the global market also allows companies serving niche segments or use cases to still achieve massive scale. While UX and go-to-market strategies may need to adapt to different markets and segments, the back-end technologies can apply globally. We expect to see more IoT (and other tech) companies in the future throw off the limitations of being a “national” company and truly embrace being global from day one.全球化运营还能让企业服务于有所不同的小众市场,或运用案例取得规模效应。尽管客户体验和入市策略有可能必须做出调整,以适应环境有所不同市场和部门,但后末端技术却能在全球范围内应用于。

我们期望今后有更加多物联网(及其他技术类)企业充满著“本土”企业的束缚,从一开始就确实按全球化方式运作。Mobile won’t always be on mobile不只手机具备移动性The launch last week of the Apple Watch AAPL 1.24% actually foreshadows another evolution coming in IoT: blurring the lines between hardware, software, and mobile.苹果智能手表的发售,实质上伴随着物联网将要步入的新一轮演化:硬件、软件和移动终端之间的界线仍然明晰。IoT devices to date have been pieces of hardware that connect to an app on your smartphone, which allows you to interact with them. The Apple Watch signals an important shift as it combines the hardware and sensors with the software and user interface into one device. While it still requires an iPhone to connect to the Internet, it is easy to see a future “iWatch” that eliminates the need for the phone entirely.迄今为止,物联网设备仍然是一堆与智能手机应用于相连接的硬件,通过手机才能与它们对话。

而这款手表标志着一个根本性改变,即它把硬件、传感器与软件和用户界面统合到了一个设备中。尽管它仍必须通过iPhone联网,但很更容易显现出,未来的iWatch将让手机再行无容身之地。As IoT devices evolve, they will take on more “mobile” qualities and become the new home for many functions we currently rely on our smartphones to perform. In addition to making search obsolete, IoT could make the smartphone irrelevant in the near future.随着物联网设备大大升级,它们将具备更加多“移动”特性,并沦为很多目前我们要靠智能手机才能构建的功能的新平台。

除了让搜寻过时,在不远处的将来,物联网还能让智能手机显得落伍。|亚博体彩官方网站。

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